![]() What We Don’t Love: It isn’t always durable on oily eyelids, and the pencil can be hard to sharpen at times. What We Love: The range of colors is enormous and offers shades you won’t find anywhere else. Ready to discover the very best of Urban Decay? Here, with the help of the brand’s global makeup artist, Steve Kassajikian, I break down Urban Decay’s top 12 must-try formulas. (I still remember frantically making my first-ever purchase on a smartphone when the first Naked Palette launched during my morning commute.) This is all to say that my passion for Urban Decay has stood firm, and I’ve had the joy of trying pretty much everything it’s had to offer since I first discovered the brand in the very early 2000s. I’ve mourned losses of favorites, and celebrated the debuts of new loves. Urban Decay has evolved considerably over the years, with changes in packaging, discontinuations and resurrections of shades and formulas, and an acquisition by L’Oréal. From that moment onward until I became a beauty editor, much of my carefully-saved money ended up going towards purchasing new launches from the brand. ![]() In a sea of ultra-feminine or super simple shades in plain packaging, Urban Decay’s edgy metallic blue and bronze lipsticks, iridescent shadows, and bullet shell-inspired tubes and compacts influenced by subway tokens stood out. As a New York City middle schooler, I was immediately drawn to the gritty aesthetic of the brand. I’ve been hooked on beauty products for nearly (gulp!) 25 years, and while I have many favorite formulas and companies - and discover new ones practically every day - few brands are as special to me as Urban Decay.
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